Understanding the value of nature based tourism

12 December 2019

The Hodgman majority Liberal Government is committed to supporting unique Tasmanian nature based tourism experiences, which are helping to grow our economy, encourage visitation and create jobs in every corner of the state.

Today I joined Luke Martin, CEO of the Tourism Industry Council of Tasmania to launch a research project that will assist Government, Industry and tourism operators, to better understand the economic contribution of the nature based tourism sector.

The government is contributing $40,000 to the research paper - Understanding the economic contribution of nature tourism to Tasmania’s economy, which will provide greater clarity on the economic benefits of the sector as well as providing information to support critical long-term tourism strategies currently being developed including the Tourism Master Plan and the new T21 – Tasmanian Visitor Strategy to 2030.

Our National Parks and Reserves are one of the key drivers of growth in our visitor economy, with close to half of our tourists saying they come here to see them.

Tourism is a key driver of our economy, with visitors spending a record $2.46 billion last year benefiting all regions across the State.

Maintaining Tasmania’s brand as the leader in nature tourism is critical for both the state’s tourism industry and its economy more broadly.

We have a long-term plan to make Tasmania the eco-tourism capital of the world, and our plan is working with more visitors coming to our state, staying longer, exploring our regional areas and spending more while they are here, benefiting all Tasmanians, especially our regional economies.

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